I was born and raised in a small town called Leasingham in the Clare Valley, South Australia.

I have been working in the transport industry for the past 16 years so naturally i've developed a twisted sense of humour being in the industry for so long.

I originally started this brand as a joke because my (ex) partner at the time ran from South Australia to the NT in the truck and it would sometimes take him 4 days just to get from Adelaide to Alice Springs. I used give him shit that he was "running on territory time" because he had all the time in the world to get there.

I decided on a whim to make a few hats and give them to a few mates and they loved them. So I made a few more and people went wild for them.

August of 2019 Not Today, Not Tomorrow was born.

Together with my love of driving trucks and my new found passion for creating hats for people in the same industry, I decided to focus most of my designs on truck driver humour that other drivers can relate to and have a laugh.